Vision Young children often have grandiose visions, such as “I want to be the president of the United States

Vision Young children often have grandiose visions, such as “I want to be the president of the United States.” Now that you are in college, what do you aspire to become? Is your education setting the stage for you to reach this vision?

Mission Is your mission in life simply to accumulate as much wealth as you can? Or do you also place value onyour role in a family and as a member of society?

Specific Do you create explicit rather than vague goals for yourself? This can help you to target your energy towardwhat is important.

Measurable Quantifying your goals allows you to track your accomplishments over time and can help reduce stress. For example, meeting a goal of “write a page every day” might prevent panic the night before an important project is due.

Aggressive Creating aggressive educational goals (e.g. maintain a 3.5 GPA) is likely to lead to higher performancethan minimal goals (e.g., pass all my classes).

Realistic To better understand your prospects in the job market, consider researching what kinds of jobs are commonfor your major and experience level.

Time-Bound Time management is a challenge in today’s world. If you tend to procrastinate, setting interim deadlines foryourself might help you to stay on schedule.

Key Takeaway

• Strategic leaders need to ensure that their organizations have three types of aims. A vision states what the organization aspires to become in the future. A mission reflects the organization’s past and present by stating why the organization exists and what role it plays in society. Goals are the more specific aims that organizations pursue to reach their visions and missions. The best goals are SMART: specific, measurable, aggressive, realistic, and time-bound.


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