Stark is seen by the public as a scoundrel that pays little attention to the social impact his company makes. After shifting the direction of Stark Industries, however, Stark is viewed as an icon that is just as attentive to the social performance of the company as he is to its financial performance. Iron Man illustrates that while changing elements such as firm mission and CEO status is difficult, it is not impossible.
Iron Man: The Greatest Creation of Fictional Celebrity CEO Tony Stark
The Conmunity – Pop Culture Geek – Comic-Con 2010 – Hasbro booth – Iron Man armor – CC BY 2.0.
2.4 The CEO as Celebrity 54
Anything I say or do is now at risk of showing up on the front page of a national daily newspaper and therefore, I need to be much more conscious about the implications of everything that I say or do in all situations.
John Mackey, CEO of Whole Foods Market
Achieving the level of success that brings about celebrity is seldom a completely smooth process. Even well- regarded celebrity CEOs seldom have totally untarnished reputations. Bill Gates has been portrayed as a ruthless and devious genius, for example, while General Electric CEO Jack Welch was attacked in media outlets for an extramarital affair.