Royal Barton developed an electronic reel for handicapped individuals who would like to fish. The
system works on a six-volt battery; when a retrieval button is pushed, the electrical system engages
two gears. Only one hand is needed to operate the system. A professional who was temporarily
handicapped now uses the reel on a full-time basis.
What business research problem does Royal Barton face? What are his information needs? Outline
some survey research objectives for a research project on the Royal Bee system. What type of
survey—personal interview, telephone interview, or mail survey—should be selected? What sources
of survey error are most likely in a study of this type? What means could be used to obtain a high