Rubric Detail A rubric lists grading criteria that instructors use to evaluate student work. Your instructor linked a rubric to this item and made it available to you. Select Grid View or List View to change the rubric’s layout.

Rubric Detail

 

A rubric lists grading criteria that instructors use to evaluate student work. Your instructor linked a rubric to this item and made it available to you. Select  Grid View  or  List View  to change the rubric’s layout.

Content

Top of Form

Name: Exercise: Ethics Codes, p. 58

Description: Review grading rubric to determine how assignment will be graded.   Use the Internet to research the ethics codes (also called a “code of ethics”) for at least three organizations. Write a one-page paper comparing and contrasting the codes. Be sure to include your thoughts about what an organization’s ethical code should contain.

· Grid View

· List View

  Excellent Good Acceptable Unacceptable
Quality of Ideas Points:

(24.00%)

Issue/problem to be considered critically is stated clearly and described comprehensively, delivering all relevant information necessary for full understanding.

Points:

(16.00%)

Issue/problem to be considered critically is stated described, and clarified so that understanding is not seriously impeded by omissions.

Points:

(8.00%)

Issue/problem to be considered critically is stated but description leaves some terms undefined, ambiguous, unexplored, boundaries undetermined, and/or backgrounds unknown.

Points:

(0.00%)

Issue/problem to be considered critically is stated without clarification or description.

Compare & Contrast Three organizations ethics codes Points:

(24.00%)

Presents a clear articulation and insightful analysis of the important concepts or theories of three different organizations

Points:

(16.00%)

Presents a clear articulation and insightful analysis of the important concepts or theories of two different organizations

Points:

(8.00%)

Presents a clear articulation and insightful analysis of the important concepts or theories of one organization; or, did not presents a clear articulation and insightful analysis of the important concepts or theories of the organization(s) presented

Points:

(0.00%)

Did not present a clear articulation and insightful analysis of the important concepts or theories of the organization(s); or, did not provide three organizations

Paper Organization / Length Points:

(16.00%)

Use vivid and precise language that engages the reader. Language flows with rhythm patterns and is appealing to the ears, as well as, the eyes. Paper includes 1 or more pages.

Points:

(8.00%)

Presents language that is appropriate and clear. Sentences are well constructed, flows and contributes to the learners understanding. There are a few passages that are difficult to understand; however, the organization is generally good. Paper includes 1 or more pages.

Points:

0.5 (2.00%)

Presents language that is somewhat appropriate and clear. Sentences not well crafted. They get the point across but, their very nature doesn’t contribute to the flow of the work. The organization of the material is adequate. Paper includes less than 1 page.

Points:

(0.00%)

Presents language that is inappropriate and/or unclear. Sentences are awkward and difficult to follow. Paper includes less than 1 page.

Strength of Conclusion Points:

(20.00%)

Conclusion discusses how the course and further research has had an impact on the learners view of the topic, supported by references. It provides at least three examples of ways in which the learner could apply the course material and research to their personal and/or professional life.

Points:

(12.00%)

Conclusion discusses how the course and further research has had an impact on the learners view of the topic. It provides at least two examples of the ways in which the learner could apply the course material and research in their personal and/or professional life.

Points:

(4.00%)

generally and doesn’t provide a clear statement on how the course and further research has impacted the learners view of the topic. Only one example of an application for the research was supplied.

Points:

(0.00%)

Conclusion does not address the impact of the course of further research on the learners view of the topic. No examples were provided of ways in which the course material and for the research could be applied.

Timeliness – The “Due Date” will be used in evaluating this assignment in terms of grading Points:

(16.00%)

Delivered prior to due date.

Points:

(8.00%)

Delivered on due date.

Points:

(0.00%)

Points:

(0.00%)

Delivered after due date.

Name:Exercise: Ethics Codes, p. 58

Description:Review grading rubric to determine how assignment will be graded.   Use the Internet to research the ethics codes (also called a “code of ethics”) for at least three organizations. Write a one-page paper comparing and contrasting the codes. Be sure to include your thoughts about what an organization’s ethical code should contain.

Bottom of Form

Exit

 

Looking for a Similar Assignment? Hire our Top Uk Tutors while you enjoy your free time! All papers are written from scratch and are 100% Original. Try us today! Active Discount Code FREE15

The dedication of Mercedes-Benz to cutting-edge technology, styling, and safety innovations has made the firm’s vehicles prized by those who are rich enough to afford them

The dedication of Mercedes-Benz to cutting-edge technology, styling, and safety innovations has made the firm’s vehicles prized by those who are rich enough to afford them. This appeal has existing for many decades. In 1970, acid-rocker Janis Joplin recorded a song called “Mercedes Benz” that highlighted the automaker’s allure. Since then Mercedes-Benz has used the song in several television commercials, including during the 2011 Super Bowl.

Janis Joplin’s musical tribute to Mercedes-Benz underscores the allure of the brand.

Wikimedia Commons – CC BY-SA 2.0.

Developing a Focused Differentiation Strategy at Augustino LoPrinzi Guitars and Ukuleles

Augustino LoPrinzi Guitars and Ukuleles in Clearwater, Florida, builds high-end custom instruments. The founder of the company, Augustino LoPrinzi, has been a builder of custom guitars for five decades. While a reasonably good mass- produced guitar can be purchased elsewhere for a few hundred dollars, LoPrinzi’s handmade models start at $1,100, and some sell for more than $10,000. The firm’s customers have included professional musicians such as Dan Fogelberg, Leo Kottke, Herb Ohta (Ohta-San), Lyle Ritz, Andrés Segovia, and B. J. Thomas. Their instruments can be found at http://www.augustinoloprinzi.com. We asked Augustino about his firm (Short, 2007).

Question: Were there other entrepreneurial opportunities you considered before you began making guitars?

Augustino Loprinzi: I originally thought of pursuing a career in commercial art, but I found my true love was in classical guitar building. I was trained by my father to be a barber from a very young age, and after my term in the service, I opened a barbershop.

Question: What is the most expensive guitar you’ve ever sold?

Loprinzi: $17,500.

5.5 Focused Cost Leadership and Focused Differentiation 162

 

Looking for a Similar Assignment? Hire our Top Uk Tutors while you enjoy your free time! All papers are written from scratch and are 100% Original. Try us today! Active Discount Code FREE15

At Build-A-Bear Workshop, customers enjoy an interactive process of designing and assembling teddy bears.

At Build-A-Bear Workshop, customers enjoy an interactive process of designing and assembling teddy bears. Build-A-Bear customers are willing to pay a premium price because they receive a unique, hands-on experience rather than simply buying a stuffed toy.

You can buy a cinnamon roll cheaper elsewhere, but Cinnabon’s pricey pastries are so delicious that sugar-obsessed snackers line up to buy them. Perhaps in a nod to Cinnabon’s strategy, the brand is owned by a parent company name Focus Brands.

The dedication of Mercedez-Benz to cutting-edge technology, styling, and safety innovations has made the firm’s vehicles prized by those who are rich enough to afford them.

When it comes to uniqueness, few offerings can top Kopi Luwak coffee beans. High-quality coffee beans often sell for $10 to $15 a pound. In contrast, Kopi Luwak coffee beans sell for hundreds of dollars per pound (Cat’s Ass Coffee). This price is driven by the rarity of the beans and their rather bizarre nature. As noted in a 2010 article in the New York Times, these beans

are found in the droppings of the civet, a nocturnal, furry, long-tailed catlike animal that prowls Southeast Asia’s coffee- growing lands for the tastiest, ripest coffee cherries. The civet eventually excretes the hard, indigestible innards of the fruit—essentially, incipient coffee beans—though only after they have been fermented in the animal’s stomach acids and enzymes to produce a brew described as smooth, chocolaty and devoid of any bitter aftertaste (Onishi, 2010).

Although many consumers consider Kopi Luwak to be disgusting, a relatively small group of coffee enthusiasts has embraced the coffee and made it a profitable product. This illustrates the essence of a focused differentiation strategy—effectively serving the specialized needs of a niche market can create great riches.

Larger niches are served by Whole Foods Market and Mercedes-Benz. Although most grocery stores devote a section of their shelves to natural and organic products, Whole Foods Market works to sell such products exclusively. For customers, the large selection of organic goods comes at a steep price. Indeed, the supermarket’s

161 Mastering Strategic Management

reputation for high prices has led to a wry nickname—“Whole Paycheck”—but a sizable number of consumers are willing to pay a premium to feel better about the food they buy.

 

Looking for a Similar Assignment? Hire our Top Uk Tutors while you enjoy your free time! All papers are written from scratch and are 100% Original. Try us today! Active Discount Code FREE15

The Nature of the Focused Differentiation Strategy

The Nature of the Focused Differentiation Strategy

Focused differentiation is the second of two focus strategies. A focused differentiation strategy requires offering unique features that fulfill the demands of a narrow market (Table 5.7 “Focused Differentiation”). As with a focused low-cost strategy, narrow markets are defined in different ways in different settings. Some firms using a focused differentiation strategy concentrate their efforts on a particular sales channel, such as selling over the Internet only. Others target particular demographic groups. One example is Breezes Resorts, a company that caters to couples without children. The firm operates seven tropical resorts where vacationers are guaranteed that they will not be annoyed by loud and disruptive children.

While a differentiation strategy involves offering unique features that appeal to a variety of customers, the need to satisfy the desires of a narrow market means that the pursuit of uniqueness is often taken to the proverbial “next level” by firms using a focused differentiation strategy. Thus the unique features provided by firms following a focused differentiation strategy are often specialized.

Table 5.7 Focused Differentiation Firms that compete based on uniqueness and target a narrow market are following a focused differentiations

strategy. Several examples of firms pursuing a focused differentiation strategy are illustrated below.

Whole Foods Market focuses on selling natural and organic products. The supermarket’s reputation for high prices has led to a wry nickname — “Whole Paycheck” — but a sizable number of consumers are willing to pay a premium in order to feel better about the food they are buying. After all, you are what you eat!

 

Looking for a Similar Assignment? Hire our Top Uk Tutors while you enjoy your free time! All papers are written from scratch and are 100% Original. Try us today! Active Discount Code FREE15

Another important point is that the nature of the narrow target market varies across firms that use a focused cost

Another important point is that the nature of the narrow target market varies across firms that use a focused cost

leadership strategy. In some cases, the target market is defined by demographics. Claire’s, for example, seeks to appeal to young women by selling inexpensive jewelry, accessories, and ear piercings. Claire’s use of a focused cost leadership strategy has been very successful; the firm has more than three thousand locations and has stores in 95 percent of US shopping malls.

Redbox machines are available on university campuses nationwide.

Valerie Everett – A big mac and saving private ryan please – CC BY-SA 2.0.

In other cases, the target market is defined by the sales channel used to reach customers. Most pizza shops offer sit-down service, delivery, or both. In contrast, Papa Murphy’s sells pizzas that customers cook at home. Because these inexpensive pizzas are baked at home rather than in the store, the law allows Papa Murphy’s to accept food stamps as payment. This allows Papa Murphy’s to attract customers that might not otherwise be able to afford a prepared pizza. In contrast to most fast-food restaurants, Checkers Drive In is a drive-through-only operation. To serve customers quickly, each store has two drive-through lanes: one on either side of the building. Checkers saves money in a variety of ways by not offering indoor seating to its customers—Checkers’ buildings are cheaper to construct, its utility costs are lower, and fewer employees are needed. These savings allow the firm to offer large burgers at very low prices and still remain profitable.

5.5 Focused Cost Leadership and Focused Differentiation 160

 

Looking for a Similar Assignment? Hire our Top Uk Tutors while you enjoy your free time! All papers are written from scratch and are 100% Original. Try us today! Active Discount Code FREE15

I need some assistance with these assignment. relationship between organizational commitment and job satisfaction at mcdonalds restaurants Thank you in advance for the help!

I need some assistance with these assignment. relationship between organizational commitment and job satisfaction at mcdonalds restaurants Thank you in advance for the help! McDonald’s is one of the largest chains of fast food restaurants that specialize in hamburgers. It has more than 32000 outlets across the globe (McDonald’s). The organization follows people centric policies that are focused towards total customer satisfaction. Organizational core values are aligned to its goals which are intrinsically linked to optimal performance through exemplary customer service and quality food at competitive price. As such, McDonald’s human resource strategy becomes critical part of its organizational vision and mission. HR initiatives of McDonald’s greatly facilitate job satisfaction and create a highly motivated and effective workforce. It promotes a sense of shared vision and collective responsibility resulting in improved performance and productivity. Apart from this, McDonald’s conscientiously encourages professional development through in-house training and creating a continuous learning environment. It helps nurture a high standard of ethics and quality work by inculcating sense of responsibility and accountability in their work parameters. The regular incentives for improved performance, in-house discount on food items and flexible timings are few other vital factors for high job satisfaction amongst the McDonald’s workforce. The recent initiatives by the management to promote employment of people who have been unemployed for more than six months hugely reflects the company’s social consciousness and labor friendly policies (Burley, 2009). One can therefore, conclude that organizational commitment and job satisfaction at McDonald’s are intrinsically linked. The various service and reward programs encourage its employees to give their best. Its commitment to diversity at workplace ensures relationship building through cross cultural understanding and mutual respect. Reference Burley, Briar. (25 March, 2009) McDonald’s to help unemployed. Retrieved from: McDonald’s Values.

Show more 

 

Looking for a Similar Assignment? Hire our Top Uk Tutors while you enjoy your free time! All papers are written from scratch and are 100% Original. Try us today! Active Discount Code FREE15

Companies that use a cost leadership strategy and those that use a differentiation strategy share one important characteristi

Companies that use a cost leadership strategy and those that use a differentiation strategy share one important characteristic: both groups try to be attractive to customers in general. These efforts to appeal to broad markets can be contrasted with strategies that involve targeting a relatively narrow niche of potential customers. These latter strategies are known as focus strategies (Porter, 1980).

The Nature of the Focus Cost Leadership Strategy

Focused cost leadership is the first of two focus strategies. A focused cost leadership strategy requires competing based on price to target a narrow market (Table 5.6 “Focused Cost Leadership”). A firm that follows this strategy does not necessarily charge the lowest prices in the industry. Instead, it charges low prices relative to other firms that compete within the target market. Redbox, for example, uses vending machines placed outside grocery stores and other retail outlets to rent DVDs of movies for $1. There are ways to view movies even cheaper, such as through the flat-fee streaming video subscriptions offered by Netflix. But among firms that rent actual DVDs, Redbox offers unparalleled levels of low price and high convenience.

Table 5.6 Focused Cost Leadership Firms that compete based on price and target a narrow market are following a focused cost leadership strategy.

Several examples of firms pursuing a focused cost leadership strategy are illustrated below.

Redbox rents DVDs and video games through vending machines for only $1.

Papa Murphy’s targets its inexpensive take-and-bake pizzas at value-conscious families. Because the pizzas are baked at home rather than in the store, Papa Murphy’s is permitted to accept food stamps. This allows the firm to attract customers that might not otherwise be able to afford a restaurant-quality pizza.

Claire’s three thousand+ locations target young women with inexpensive jewelry, accessories, and ear piercings. The strategy has worked: Claire’s has over three thousand locations and has stores in 95 percent of U.S. shopping malls.

Providing indoor seating creates expenses for fast-food restaurants. Checkers Drive In keeps its costs low by not offering indoor seating. Checkers targets drive-thru customers and offers them big burgers at rock-bottom prices.

 

Looking for a Similar Assignment? Hire our Top Uk Tutors while you enjoy your free time! All papers are written from scratch and are 100% Original. Try us today! Active Discount Code FREE15

 Differentiation 156 enjoyed a great deal of success in the mainframe computer market by providing superior service and charging customers a premium for their mainframes

 Differentiation 156

enjoyed a great deal of success in the mainframe computer market by providing superior service and charging customers a premium for their mainframes. A business owner who relied on a mainframe to run her company could not afford to have her mainframe out of operation for long. Meanwhile, few businesses had the skills to fix their own mainframes. IBM’s message to customers was that they would pay more for IBM’s products but that this was a good investment because when a mainframe needed repairs, IBM would provide faster and better service than its competitors could. The customer would thus be open for business again very quickly after a mainframe failure.

This positioning failed when IBM used it in the personal computer market. Rivals such as Dell were able to offer service that was just as good as IBM’s while also charging lower prices for personal computers than IBM charged. From a customer’s perspective, a person would be foolish to pay more for an IBM personal computer since IBM did not offer anything unique. IBM steadily lost market share as a result. By 2005, IBM’s struggles led it to sell its personal computer business to Lenovo. The firm is still successful, however, within the mainframe market where its offerings remain differentiated.

Firms following a differentiation strategy must “watch” out for counterfeit goods such as the faux Rolexes shown here.

Wikimedia Commons – public domain.

Key Takeaway

• Differentiation can be an effective business-level strategy to the extent that a firm offers unique features that convince customers to pay a premium for their goods and services.

Exercises

1. What are two industries in which a differentiation strategy would be difficult to implement?

2. What is an example of a differentiated business near your college or university?

157 Mastering Strategic Management

3. Name three ways businesses that provide entertainment that might better differentiate their services. How might they do this?

1Profit statistics drawn from Standard & Poor’s stock reports on Coca-Cola and Walmart.

References

Kapner, S. 2007, November 1. Nautica brand losing ground. CNNMoney. Retrieved from http://money.cnn.com/ 2007/10/31/news/companies/Kapner_Nautica.fortune/index.htm.

Ketchen, D. J., & Short, J. C. 2010. The franchise player: An interview with Don Larose. Journal of Applied Management and Entrepreneurship, 15(4), 94–101.

Porter, M. E. 1980. Competitive strategy: Techniques for analyzing industries and competitors. New York, NY: Free Press.

5.4 Differentiation 158

5.5 Focused Cost Leadership and Focused Differentiation

Learning Objectives

1. Describe the nature of focused cost leadership and focused differentiation.

2. Know the advantages and disadvantages of focus strategies.

 

Looking for a Similar Assignment? Hire our Top Uk Tutors while you enjoy your free time! All papers are written from scratch and are 100% Original. Try us today! Active Discount Code FREE15

I will pay for the following article Modern Sports Prevail Over Gymnastics. The work is to be 2 pages with three to five sources, with in-text citations and a reference page.

I will pay for the following article Modern Sports Prevail Over Gymnastics. The work is to be 2 pages with three to five sources, with in-text citations and a reference page. Modern Sports Prevail Over Gymnastics Physical exercise has long been a highly valued attribute to both men and women, since the beginning of time when humans had to be physically fit in order to survive. Early Greek civilizations developed a sport called gymnastics as a practice for physical exercise, which comes from the Greek word for “disciplinary exercises”. As centuries past and new cultures began to develop their own styles of gymnastics, the values and standards of the practice have changed in varying ways. Even though gymnastics is still used as a form of exercise as well as competition all over the world today, the emergence of modern sports in the late nineteenth century began to shadow the age-old practice.

The foundations of modern gymnastics originated in the earlier eighteen hundreds by a German patriot whose goal was to inspire solidarity and Germanic pride among the youths. That patriot was a man named Friedrich Ludwig Jahn aka “Father Jahn” and his gymnastics training stemmed from the pursuit of national unity and freedom from French rule. Confident that physical education was key in order strengthen national character and national identity, Jahn used fencing, wrestling, swimming, and throwing, as well as war games which trained the practitioners in war-like scenarios, which was known as Turnen. Even though Jahn developed many of the apparatuses used in gymnastics today such as the horizontal bar, parallel bar, and the pommel horse, his training was never geared toward competition but rather personal improvement and developing skills useful on the battlefield. In the same way cultures mold beliefs, values, and traditions the culture in the time of Father Jahn created the mold in which modern gymnastics was born.

While the various schools of physical exercise, associated with Jahn in Germany, were aimed at developing political and military ideals geared towards creating nationalism, organized competitive sports arose as a social innovation for the urbanized working class. Despite the benefits of sport for survival, military training, exercise, and physical development, sport was not a common recreational activity for humans until the Industrial Revolution. The growth of factories, working regulations, and advancements of technology correlate with the growth of modern sports due to the fact that it also created a concept of leisure. While the competition of sport gave individuals a certain type of fulfillment, sports also contributed to social and cultural needs of being a part of something and using it as an escape from work, stress, etc. While the gymnastic participants performed seemingly solo acts of physical feat, sports teams worked together to accomplish something more. Rather than setting records for individual enjoyment, sports teams were able to bond together to overcome an opponent. Modern sports offered something tantalizing and entertaining that was far more than what gymnastics had to offer. During the late nineteenth century and early twentieth century, divisions in social class led the wealthy to spend leisure time golfing, fencing, or equestrian riding, while the working class spent time in sports that were more affordable. Boxing, football, baseball and many others drew together participants that could afford the game as well as afford the physical toll that came along with the game. Furthermore, as time continued, these organized sports became professional. Athletes were now being paid to participate in a game that started off as mere leisure time. As fan bases were beginning to follow and regularly pay to be entertained by these sports, it was clear that modern sports prevailed over gymnastics.

Show more 

 

Looking for a Similar Assignment? Hire our Top Uk Tutors while you enjoy your free time! All papers are written from scratch and are 100% Original. Try us today! Active Discount Code FREE15

Beyond existing competitors, a differentiation strategy also creates benefits relative to potential new entrants.

Beyond existing competitors, a differentiation strategy also creates benefits relative to potential new entrants. Specifically, the brand loyalty that customers feel to a differentiated product makes it difficult for a new entrant to lure these customers to adopt its product. A new soda brand, for example, would struggle to take customers away from Coca-Cola or Pepsi. Thus a differentiation strategy helps create barriers to entry that protect the firm and its industry from new competition.

The big risk when using a differentiation strategy is that customers will not be willing to pay extra to obtain the unique features that a firm is trying to build its strategy around. In 2007, department store Dillard’s stopped carrying men’s sportswear made by Nautica because the seafaring theme of Nautica’s brand had lost much of its cache among many men (Kapner, 2007). Because Nautica’s uniqueness had eroded, Dillard’s believed that space in its stores that Nautica had been occupying could be better allocated to other brands.

In some cases, customers may simply prefer a cheaper alternative. For example, products that imitate the look and feel of offerings from Ray-Ban, Tommy Bahama, and Coach are attractive to many value-conscious consumers. Firms such as these must work hard at product development and marketing to ensure that enough customers are willing to pay a premium for their goods rather than settling for knockoffs.

In other cases, customers desire the unique features that a firm offers, but competitors are able to imitate the features well enough that they are no longer unique. If this happens, customers have no reason to pay a premium for the firm’s offerings. IBM experienced the pain of this scenario when executives tried to follow a differentiation strategy in the personal computer market. The strategy had worked for IBM in other areas. Specifically, IBM had

 

Looking for a Similar Assignment? Hire our Top Uk Tutors while you enjoy your free time! All papers are written from scratch and are 100% Original. Try us today! Active Discount Code FREE15