A “strategy at the movies” feature in each chapter that links course concepts with a popular motion picture. In Chapter 1 “Mastering Strategy: Art and Science”, for example, we describe how The Social Network illustrates intended, emergent, and realized strategies.
Meanwhile, working within the business model gives our book a significant price advantage over other textbooks. Politicians in many states are paying more and more attention over time to the cost of a college education, including the high prices of most textbooks. It is therefore reasonable to expect an ever-increasing number of professors to seek modestly priced textbooks. Professors still want to be assured of quality, of course. Both of us are endowed chairs at Research I universities. We have long track records of publishing our research in premier journals, and we have served in a variety of editorial and review board roles for such journals. Finally, we recognize that professors want to minimize their switching costs when adopting a new book. Although every textbook is a little unique, our table of contents offers a structure and topic coverage that parallels what market leading books provide.
Chapter 1: Mastering Strategy: Art and Science
Chapter 1: Mastering Strategy: Art and Science 1.1 Mastering Strategy: Art and Science 1.2 Defining Strategic Management and Strategy 1.3 Intended, Emergent, and Realized Strategies 1.4 The History of Strategic Management 1.5 Understanding the Strategic Management Process 1.6 Conclusion
1.1 Mastering Strategy: Art and Science
After reading this chapter, you should be able to understand and articulate answers to the following questions:
1. What are strategic management and strategy?
2. Why does strategic management matter?
3. What elements determine firm performance?
Strategic Management: A Core Concern for Apple
The Opening of the Apple Store